Hoop-up music - (should be "whooped-up") See "Whoop"

1.

music played for the purpose of getting the people into a state of great excitement

 
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you used to go, they'd play up the hoop-up music, and beat the bands, and beat the drums,

 
2.

whooped up: to create a noisy disturbance, as in celebrating

 
 
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